Shanghai Shoayer Wire & Cable Co., Ltd., with 20-year experience in the wire and cable industry, is a reliable and outstanding ODM & OEM company. Our exports cover over 30 countries worldwide, and are qualified to official certifications such as CCC/ISO/UL/SGS/ROHS etc.

Our History and Development

Originating from Wuwei, China, known as “HOME OF CABLES”, we took this unique advantage and established Shoayer at the end of the last century. The improvement of national policies and the advancement of reform and opening up in China have provided with great opportunities, and we determined to expand from domestic market to foreign trade in 2006.

From one person at the beginning to the set-up of foreign trade department, from Wuwei office to Hefei, the capital city of Anhui province in 2015, years of development and exploration have given us strong confidence and finally we squeezed into Shanghai, one of the core international metropolis of China.


Our Main Products

High temperature wire and cable production and sales are our expertise. We are able to offer main products as follows: single core wire series: Teflon high temperature wire (FEP wire: AF200X UL1330/1331 ul1332/1333; PFA wire: AF250 UL1079 UL1727; PTFE wire: AFT250 UL1180 UL1199, etc.) silicone rubber wire (AGR UL3132 UL3135) , silicone rubber braid wire (AGRP UL3122 UL3605) , PVC wire (UL1005 UL1007); multi-core wire series: silicone insulation silicone sheath wire, teflon insulation silicone sheath wire, teflon insulation teflon sheath wire, PVC insulation PVC sheath wire etc.

Our Mission, Vision and Future

Upholding the belief that “High quality, first-rate service”, we aim at greater achievement of high-quality products and service, based on our continuous improvement of resource, knowledge and sincerity. Moreover, we effectively regulates the company through the ERP system.

Our mission is to become a globally recognized professional leader and best partner, providing customers with safe and reliable services, support and guarantees.

In the near future, we are poised to set up foreign trade departments in key overseas countries. We are looking forward to building relationships with other countries throughout the world. Let us put our technical know-how, quality and service to work for you!

Our incredible team are here for you

Nicole Williams

Company Director
“Profit in business comes from repeat customers; customers that boast about your product and service, and that bring friends with them.”


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Bjorn Gunnarson

Head of Design
“Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.”


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Charlotte Banks

Research & Development
“You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.”


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Sam Gallagher

Customer Support
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”


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I’m so happy with the service from Shoptimizer – my order was delivered within 48 hours and the thought and care they put into their products really stands out. Plus, their support is just awesome!

Sean Walsh
London, UK
Fabulous top bought as a birthday gift for a friend who wears it almost every day. Smart packaging which looks exciting and special. Very good on delivery. Will purchase it again as a gift and for myself!

Astrid Sorensen
Oslo, Norway